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Our Story

There were two major milestones in 1979 for Hank Baker. His beloved University of Alabama won the National Football Championship, and his proudest achievement yet - the opening of his first restaurant Alabama Wings.

As the decade moved into big music, big movies and big hairstyles, Hank opened up a modest wing joint in the heart of town, showcasing recipes handed down to him by his grandmother Missy Eileen. Football fans rushed to get wings after a big game and Alabama Wings became an institution to the townsfolk.

Today, Alabama Wings has thrown a hail-Mary pass and touched down in Australia where the land down under can enjoy the best wings to come out of the deep south.


For any general questions, issues, feedback or Concept Ate enquiries, please contact us or use the form below.



Alabama Chicken & Wings has been carefully developed as a ‘Virtual Brand’ which can be easily implemented into existing commercial kitchen spaces.

It offers food retailers and hospitality venues a simple and proven system to add an additional revenue stream by utilizing existing kitchen spaces, equipment, pantry items and staff.

Alabama Chicken & Wings is growing fast and is now trading in 50+ locations across Australia and our customers are loving it with average Uber ratings at 4.8.

We are looking to partner with strong, commercially savvy operators who have a desire to increase their revenue, so if your interest to learn more, simply complete your enquiry below.

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